Dansens Hus cares about you as a customer, which means, among other things, that we handle your personal data in a way that takes your privacy into account. This privacy policy describes what personal data we collect from you through our interactions with you and how we use this data. The privacy policy also describes your rights towards us and how you can enforce your rights.

You can always contact us if you have questions about privacy and the processing of personal data by sending an email to dataskydd@dansenshus.se. It is important to indicate your consent in the email so that we can reply to you.

When you have provided us with your personal data, Dansens Hus will use it in various contexts related to our activities such as sharing targeted information, competitions and invitations linked to our activities. You can withdraw your consent at any time.

What is personal data and what is processing of personal data?

Personal data is any information that can be directly or indirectly linked to a living person. Examples of personal data are name, social security number, address, email address, telephone number, image, purchase history, etc. Processing of personal data is anything that is done with it, such as collection, processing, alteration, storage, reading, disclosure, de-identification or erasure.

Purpose of the processing of personal data

We use personal data to run our business, deliver the services we provide and fulfil our obligations to our donors. We also use the information to create a better experience when visiting our website and to reach you with more relevant information and advertising about our performances. Here are examples of different purposes:

  • To provide you with tickets and/or other vouchers (e.g. gift vouchers) and to email you information and updates about the performance for which you have purchased tickets.
  • Improve and adapt our communication.
  • Meet the requirements for reporting anonymised visitor statistics that Dansens Hus has from the Government and the Ministry of Culture, among others.
  • Monitor and develop our activities and services.

How do we collect personal data?

We receive personal data directly from you, for example when you register for newsletters and mailings, use our website, register for our activities, buy tickets for our events or contact us by phone, email or through personal contact with our ticket office.

How do we use cookies?

  • Our website uses functional cookies that enable the site to provide enhanced functionality and personalisation. These may be set either by us (first-party cookies) or we may use a third-party provider’s solution (third-party cookies). If you do not allow these cookies, all or part of the services may cease to function properly.
  • Our website uses analytics cookies that enable us to collect visitor statistics. This helps us to improve your experience on the website – we can enhance both the technical aspects and the content of the site. If you do not allow these cookies, we will not know when you have visited our website or which pages you have interacted with.
  • Our website also uses essential cookies that are required for the website to function. In your browser, you can choose to block or configure settings so that you are warned about these cookies, but please note that the website may not function properly if you do so. Essential cookies do not store any personally identifiable information.

Use of Meta Pixel (tracking pixel)

Our website uses Meta’s visitor counter and tracking pixel. This allows us to track users’ behaviour after they have been redirected to our website by clicking on an advert on Facebook or Instagram.

Purpose and treatment

The purpose of the Meta pixel is to measure the effectiveness of our marketing campaigns for statistical purposes and market research. It helps us optimise future advertising and target relevant offers to users who have shown an interest in our products (known as retargeting).

What data is collected?

Pixel collects information about how you interact with our website (e.g. which pages you visit and what purchases or other actions you take). Technical information, such as your IP address and browser information, is linked to your Meta user account and may be transferred to servers outside the EU/EEA, including the US.

Legal basis

This processing of personal data is carried out with your consent, which you provide via our cookie banner. You can withdraw or change your cookie settings at any time via [LINK TO COOKIE BANNER].

If you would like to read more about how Meta processes your personal data, please see Meta's Privacy Policy

Embedded third-party content

Some features on the website, such as podcast episodes from Spotify and our chat function, are provided by external services. When you interact with this content, third-party providers may collect data and use cookies or similar technologies. Embedded content is not loaded automatically but requires your consent, which you can change or withdraw at any time below.

Analysing web traffic

When you visit our website, we store information about the website you visited us from, the parts of our website you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are in and browser type) you used during your visit, and more. We process this usage data in Matomo Analytics for statistical purposes, to improve our website and to detect and prevent any misuse. This data from the web traffic analysis is stored solely on our server and is not shared with any third parties.

Refrain from web analysis

You can choose to deny this website permission to collect and analyse information about your actions here. By doing so, you will protect your privacy, but will also prevent the owner from learning from your actions and thereby creating a better experience for you and other users.

Recipients of personal data and reasons why we share your personal data

We will not sell or rent your personal data to other companies. We transfer or share your personal data with our processors, which are companies that process personal data on our behalf and on our instructions. These companies must comply with our security requirements in terms of technical and organisational measures in connection with the processing and are not allowed to use the personal data for other purposes.

How do you access and control your personal data?

You can get access to all your personal data collected by Dansens Hus by contacting us at dataskydd@dansenshus.se. We will respond to requests to access or delete your personal data within 30 days. If you have a Ticketmaster account, you can also review, modify and delete your personal data there.

How long do we keep your personal data?

We retain your personal data in a form that permits identification of you only for as long as is necessary for the purposes of the processing. We process and store your personal data for as long as necessary to fulfil our contractual obligations towards you and the requirements we have on us.

Personal data (email address) provided when you subscribe to our newsletter is only stored for as long as you are a subscriber. When you unsubscribe, we delete your personal data.

What are your rights?

Right of access: You have the right to receive information about the personal data about yourself that Dansens Hus processes.

Right of rectification: You have the right to have inaccurate personal data concerning you corrected. You can also correct inaccurate or incomplete information about yourself.

Right to restriction: You have the right to request that Dansens Hus' processing of your personal data be restricted. If you contest the accuracy of the personal data processed by Dansens Hus, you can request a restriction of processing.

Right to erasure ("right to be forgotten"): You have the right to have your personal data erased without undue delay if any of the following conditions apply:

  • If the data is no longer needed for the purposes for which it was processed
  • If the processing is based solely on your consent and you withdraw your consent
  • If the personal data has been processed unlawfully
  • If deletion is required to fulfil a legal obligation
  • If you object to data processing based on a balancing of interests and there are no legitimate reasons that outweigh your interest.
  • If the processing is for direct marketing purposes and you object to the processing of your data for this purpose.

In some cases, Dansens Hus may need to save information about the very people who do not want information to ensure that they do not receive information. This is due to limitations in our various systems.

Your consent

By using our services, you accept our privacy policy.

Do you have questions about our policy?

This Privacy Policy was updated on 15 June 2026. Dansens Hus may make changes to this Privacy Policy. The latest version will always be available on our website, and if we make changes that are of significant importance to you or regarding how Dansens Hus processes personal data, you will also receive information via email about how this affects you. The information will be available in good time (30 days) before the update comes into effect.

You can always email your questions to dataskydd@dansenshus.se.

Thank you for your trust!